Marketing & Digital Marketing
You will study all the fundamental concepts behind marketing and digital marketing with our employment guarantee curriculum. Learn the abilities you require to succeed in the business world. Through our cutting-edge internship programmes and innovative projects, learn how to analyse the industry and create winning marketing strategies. master SEO, PPC, social media management, email marketing, and other related skills. In order to ensure that you land the ideal marketing position for you, our placement team collaborates closely with our mentors.
OVERVIEW OF THE PROGRAM
No matter how great your products or services are, you still need to persuade customers to purchase them. This objective is accomplished through the use of marketing. The method an organisation does to engage its target audience and develop lasting relationships with them in order to add value and obtain value in return is referred to as marketing. It is one of the fundamental elements of business administration and trade. Digital marketing is the practise of spreading awareness of your product to your target audience, much like traditional marketing.
Live Training sessions
Distinguished Mentors
Internship Experience
Industry Relevant Projects
LMS Access
Professional Certifications
Skill Covered
- Market Research & Analysis
- Retail Marketing
- Blog marketing
- Subliminal Advertising
- SMM, Analytics, SEO, SEM
- Email Marketing
- PPC Management & Google AdWords
Key Features
- Interactive Sessions with Distinguished Mentors
- 200+ Hours of Online Sessions
- Flexible Payment Model
- Certifications From Internationally Renowned Universities
- Practical Exposure Through Industry-Relevant Projects and Internships
- Mock Test / Mock Interviews to Make you Interview Ready
- Career Counselling
- Resume Building Assistance
WHY LEARN FROM INTERNSTECH?
- Introduction to marketing
- Why marketing is important
- Production concept
- Marketing mix
- Difference between sales and marketing
- What is digital marketing?
- Digital marketing analytics.
- Connection between digital marketing and marketing
- Using digital marketing to drive sales
- What is market research?
- Why is market research important?
- Identifying market trends.
- Evaluating customer habits.
- Target Demographics.
- The Marketing Planning Process.
- Types of Marketing Plans.
- The Marketing Audit.
- Corporate Objectives.
- Promotional Strategies.
- What is retail marketing?
- Changing role of retail marketing in the online world.
- Retailing concept.
- Types of retail marketing.
- What is content marketing?
- Content marketing as an effective part of a digital marketing strategy.
- Different types of content marketing.
- Content idea generation
- Long-term content planning.
- Blogging and guest blogging.
- What is email marketing?
- Email newsletters.
- Building conversions through email.
- Customer retention and re-targeting.
- E-mail marketing ethics and principles.
- Creating basic HTML pages
- Web graphics
- Designing & planning web pages
- Mobile web design
- Word-Press essentials
- What is lead generation?
- What is the lead conversion process?
- How do you convert a lead?
- Contact management and segmentation strategies
- Lead conversion metrics.
- Strategic marketing
- Building objectives and budget.
- Popular digital marketing plans.
- Building a digital marketing plan.
- Web-metrics/tracking digital marketing plan.
- Understanding Search Engine Optimization (SEO).
- Keyword research and tools for Keyword research.
- Creating Content for SEO.
- Link Building and BackLinks.
- Schema Mark-up For SEO.
- Understanding Search engine marketing.
- What is PPC management?
- Using PPC to drive web traffic
- Google AdWords
- Introduction to Social Media Management
- Branding using social media
- Public Relationship Management
- Advertising on Facebook, Instagram, & Twitter
PRICING PLAN
GOLD
₹ 25000
- Course Duration : 4 months
- Live classes : 60 Hours
- Video Content : 70 Hours
- 2 Major + 2 Minor Projects
- Program Completion Certificate
- Co-branded internship Certificate*
- 100% Job Assistance (T&C Applied)
- 100% Paid Internship* Post Complition of Program* ( T&C Applied)
PLATINUM
₹ 30000
- Course Duration : 6 months
- Live classes : 100 Hours
- 4+ Hrs of Live Sessions
- Video Content : 70 Hours
- 3 Major + 2 Minor Projects
- Program Completion Certificate
- Co-branded internship Certificate*
- 100% Job Assistance (T&C Applied)
- 100% Paid Internship* Post Complition of Program* ( T&C Applied)
OUR CERTIFICATION
What Our Clients Say
Our Alumni Work At
Our alumni are already starting to make waves in their industries. Our former students are already working in high-profile industries and are shaping our futures.
Frequently Asked Questions
The online equivalent of marketing is called digital marketing. with more companies moving their operations online. The internet has developed into a vast marketplace, and marketing has grown to include techniques for it. Modernization of traditional methods is now used to push branding procedures online.
At InternsTech, developing our clients' skills comes first. You will learn the following abilities with our digital marketing course:
- SEO
- PPC Management
- E-Mail Marketing
- Social Media Management
- Market Research
- Website Analytics
- Digital Strategy Planning
Our instruction is based on the same core ideas. The job guarantee programmes, on the other hand, are a more rigorous training schedule with the aim of getting our students fully prepared for the workforce. Also, this programme offers expert aid, counselling, and guidance in addition to help with resume development. At InternsTech, our staff will make sure that you begin in the career of your choice.
Yes. Our goal at InternsTech is to prepare our students for the workplace. You will not only have the necessary knowledge and skills, but you will also have had experience with our programme before the hiring process. Also, we will provide you with all the essential assistance, including help with resume development, career counselling, and interview preparation. To ensure that you land the ideal position, our mentors collaborate closely with our placement staff.